Key Responsibilities

 ·       Responsible for all online and offline marketing communication planning and execution including and not limit to online and offline events/workshop, all marketing channels and platform (online and offline), PR, Communication (internal and external), marketing aids development

·       Execute digital marketing activities:

·       Identify target audience

·       Design and implement direct online and offline marketing campaigns

·       Proofread digital and social contents for clarity and proper language used

·       Ensure mobile-friendly email templates

·       Upgrade our email, digital, social contents and offline communication templates and corporate the Candela brand scheme

·       Ensure prompt and accurate communication and minimize unsubscribes

·       Create email databases for lead generation and establishment of lead collection/follow up

·       Analyze campaign performance and suggest improvements

·       Report email marketing performance quarterly and as needed

·       Ensure emails follow industry policies and best practices

·       Responsible for marketing operations including materials approval execution and marketing operations platform management and execution

·       Purchase order (Oracle) process ownership, facilitation & management

·       Compliance to SOPs, budget control and reporting, global corporate standards and local legal and regulatory standard

·       Responsible for copywriting

·       Responsible for all local creative designs and programs

·       Perform other ad-hoc projects as assigned

Educational / Knowledge / Experience Requirements

·       BSc degree in Management Information Technology, Marketing, Data Analysis, or relevant field, Bachelor Degree or above;

·       Proven 3-5 years of work experience as an Email marketing manager or Digital marketing specialist

·       Hands on experience with HTML and content management systems

·       Proficiency in marketing automation technology (Marketo as mandatory)

·       Experience with Salesforce

·       Knowledge of SEO/SEM and Google Analytics

·       Familiarity with analytical and database tools

·       Excellent written communication (Japanese and English) and copywriting skills

·       Strong project management skills

·       An ability to work under tight deadlines and in a fast-paced environment

·       Proactive and highly organised, attention to details and a proven ability to multi-tasking

·       Strong team player