Position Description

Head of External Communications
Location Geneva / Zurich
Job Code 8390
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  • Oversee Group world-wide press relations (print, TV, etc.) with local media relations team (Geneva, Zurich and Hong Kong) and via half a dozen PR agencies world-wide.
  • Increase readership/audience leveraging all communications channels
  • Define & manage the implementation of Digital media strategy (LinkedIn, X, Facebook, WeChat, Instagram)
  • Streamline and promote external content (annual report, investment content, white papers, ExCo members interviews) leveraging all channels
  • Articulate specific communication plans with stakeholders to promote UBP’s investment expertise internally (AM and Investment Services)
  • Recycle/curate content into fitting format: news, articles, videos etc. Vulgarize content when necessary
  • Elaborate content planning - Ensure consistency across all media/support
  • Management of a team of 5 people

Core competencies

  • Long experience with media relations  minimum of 5 years in dealing with media requests.
  • Digital vision – at ease with all social media platforms and digital communications tools (display, SEA etc)
  • Capacity to leverage and develop clear digital media strategy
Project management:
  • The ability to articulate complex projects with different stakeholders
  • Good experience to lead the planning
  • Development, and execution of specific projects
  • Content editing Copywriting
Excellent written communications skills: 
  • Experience to write, rewrite or edit complex /investment communications with a strong command of English
Education:
Master Degree
Technical skills:
Years of experience:
+10 : senior
Exper. in financial sector:
Mandatory
Experience required:
Solid Investment / background. Minimum of 5-10 years' relevant experience in WM/ AM .
Local resident (Swiss):
Optional
Language 1:
English
Level 1:
Fluent
Language 2:
French
Level 2:
Advanced
Language 3:
Level 3:
Personal skills:
  • Teamwork and Inclusion
  • Collaborates with other team members and contributes productively to the team's work and output.
  • Flexible, dedicated, respectful, team-player
  • Work under pressure
  • Ability to juggle many projects and meet deadlines in a high-energy, fast-paced environment
    • Challenges:
    Define & implement Group PR Strategy (media / social media/ digital media). Contribute to advertising / sponsorships plan. Manage UBP’s image and reputation. Position UBP as a key player in Wealth Management and Asset Management in key markets. Build strong employer branding. Establish thought leadership on key expertise’s.
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