Position Description

Upstream Product Manager, Global Business Unit
Requisition Number 2399
Location US - Marlborough, MA
State/Territory Massachusetts
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General Summary

The successful person will drive New Product initiatives by working cross-functionally to assess the global marketplace, to identify new opportunities and market requirements, and to develop differentiated products. Work with R&D Project Management Office (PMO) to ensure that all marketing and business deliverables are effectively provided to cross functional teams as part of stage-gate PLM process.

·       Supports development of PLM strategy for assigned franchise(s), portfolios, and products in conjunction/alignment with manager

·       Assesses the global marketplace.  Consume market research reports and projects to identify and monitor market dynamics, competition, and current product lifecycles

·       GBU member of Cross Functional Team (CFT) triad; works closely with franchise product development team to define scope of new products and drive them through the development process

·       Orchestrates the global launch and initial commercialization of new products by working closely with Regional Marketing Teams

·       Develops foundational value proposition, positioning and messaging for new products

·       Develops competitive analysis and positioning for new product launch

·       Works with finance and regional counterparts to develop pricing and forecasts for new product launches

·       Works with clinical and regulatory teams to create claims matrix for initial product launch

 

Essential Job Functions

·       Supports development of (with oversight from manager) the product life cycle management (PLM) strategy for assigned franchise(s) –, inorganic product integration and organic development (concept through commercialization and lifecycle enhancements to eventual end of life.)

·       Gathers, defines, and leads the business requirements process based on VOC, market/clinical inputs, and company internal information to inform franchise strategy.

·       With Manager support, ensures the franchise strategy reflects business objectives and market needs. Works closely with the business partners, R&D, RA, Clinical, Operations, Service, QA, Sales, and other internal stakeholders to gain data inputs and information to inform strategic decision making.

·       Builds the business plan and conducts financial analysis for different product performance aspects (ASP, GM, annual revenues, etc.) and recommends pricing for new product development initiatives.

·       Contributes to distinctive product positioning, messaging, and branding to drive competitive advantage, revenue, and market share for product launch.

·       Monitors competitive activity, including robust competitive analysis as part of the new product launch to regional counterparts.

·       Works with clinical team to inform ongoing market/post-marketing clinical research, supported by communication with leading KOLs and customers.

·       Foster and contribute to a vibrant team and company culture.

 

Knowledge/Educational Requirements

·       4+ years’ experience in Brand/Product Management and Product Development

·       Ability to assimilate and apply technical information.

·       Experience in Dermatology, Aesthetics, Specialty Dermatology, or Medical Device/Capital Equipment

·       Experience with product ROI analysis and sales forecasting

·       Exceptional presentation, written and verbal communication skills with internal/external customers.

·       Ability to understand common scientific and technical journals, financial, and legal documents

·       Action oriented, ‘doer’ who enjoys high engagement

·       Bachelor's Degree or equivalent experience required, MBA a plus.

 

 

 

    

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