Head Office - Marketing & Creative Roles

Position Description

Loyalty Manager
Location Head Office, South Anne Street, Dublin
ID 4917
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At Brown Thomas Arnotts, we exist to imagine and create a sustainable future for our People, Customers and Communities. Our Values, Do the Right Thing, Go Above and Beyond and Drive Creativity and Innovation remain at the heart of everything we do. We are Reinventing Retail and the way we work to enable our teams to be more agile, flexible and responsive to our customer’s needs.


As the Loyalty Manager you will lead the customer loyalty strategy through the management and development of the loyalty program, resulting in a higher participation rates and commercial benefits. You will optimise the loyalty platform to drive incremental spend, cross-shopping behaviour and customer lifetime value.  Collaborate on the design and execution of new technologies, strategies and campaigns that will improve the overall program performance for both customer and business and increase customer retention. This is a specific purpose contract. 

  • Explore and introduce new innovations and opportunities for Loyalty and recommend key ways to drive the business
  • Build a supplier proposition so that the company becomes a retailer of choice for brand partners, e.g. portfolio of points issuing partners and relevant tactical partnerships
  • Redevelop the Brown Thomas Encore Rewards Program (branded Visa Card), to drive increased participation and to attract new members to the program
  • Drive scheme enhancements that will make the program more valuable and rewarding for customers, such as redemption options, incentives and benefits
  • Management of the Loyalty Operation – liaise with store operations, customer service and digital teams to ensure acquisition methodologies and customer processes are continuously enhanced 
  • Collaborate with the Insight team to build and maintain a best in class customer loyalty segmentation model


  • Experience in a commercial marketing role managing loyalty programs
  • Loyalty experience ideally to include – CRM, Customer Insight, Digital, preferably in retail, hotels or airlines industry
  • Knowledge of database management, campaign management tools, customer segmentation and campaign reporting  
  • Strong analytical skills with ability to support all initiatives with various metrics
  • Ability to interpret customer insight and use it to develop customer strategies
  • Commercial thinker who demonstrates creativity, initiative and agility in a fast paced environment


We believe that every team member should have the opportunity to a meaningful career that enhances professional and personal development. That is why; we foster a culture of belonging and inclusiveness, one that provides learning and purpose. We show respect for individual needs and circumstances and we enable our people to work in a way that best suits their unique lifestyles and their roles. We place trust in our teams to do the right thing for Brown Thomas Arnotts and keep our customers and team at the heart of our decision-making.

  • Competitive Salary
  • Contributory Pension Scheme
  • Competitive annual leave entitlement
  • Team Member discount across the world’s most iconic brands
  • Recognition Days for Volunteering & Wellbeing
  • Wellbeing Initiatives
  • Extensive Learning & Development Offerings
  • Leading Talent Programs
  • Additional Benefits



We Drive Creativity and Innovation: Creativity runs through our veins and fuels everything we do. We are an enterprising team that thinks outside the box to bring new ideas to life and to create unrivalled experiences designed for our customers and our world. Fostering a culture of innovation, we keep ahead of the rest while growing sustainably.

We Go Above and Beyond: As agents of change within our industry we set the standard, always leading, never imitating. We love to go where others haven't and thrive on sharing our knowledge and expertise. We work to surpass expectations, inspiring everyone who comes in to contact with our brands.

We Do the Right Thing: We respect our world and everyone we interact with. Acting with decency, honesty and transparency, we strive to ensure that everything we contemplate or do, contributes to a sustainable future. Embracing diversity and inclusivity we build trust among our customers, partners, communities and with each other.

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