Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in the development, manufacturing, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic application including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring and other common indications.
Candela develops products for the global aesthetic market. These products begin as concepts developed by Candela’s world-class team of scientists and engineers or as acquired or licensed technologies that Candela then completes the development and/or commercialization of. These programs are supported by Candela’s global clinical, regulatory, and quality teams and are managed through our Product Development Process (PDP) and Quality Management System (QMS).
The Company’s headquarters are in Marlborough, Massachusetts, US, with and additional R&D facility in Yokneam, Israel and commercial locations across Asia Pacific, and Europe. Products are sold direct in 18 countries worldwide and through distributors in over 60 others and are supported by field service, clinical education, marketing development organizations and distributorship arrangements.
The position Senior Director, Creative Services will lead the creative vision for the corporate brand and products, communications strategy and execution globally —from concept to production, across all marketing efforts, combining brand leadership with hands‑on oversight of the development and product of creative assets and campaigns. The role blends creative direction, organizational leadership, and execution of marketing communications. The position is accountable for shaping and enhancing the creative expression of Candela’s brands —ensuring that campaigns, content, and visual communication align with business goals, resonate with target audiences, and maintain a consistent, compelling brand identity. This is a managerial role with span of control of 2-4 team members and will interact/manage multiple creative agencies.
Essential Job Functions
· Define creative vision for the corporate brand and products — define how the brand shows up visually, narratively and conceptually across campaigns, channels, and experiences
· Collaborate with marketing to provide creative leadership — develop and implement design standards, platform processes to produce consistent high-quality assets and campaigns for Candela
· External Creative Venders — Work with the marketing leadership to identify and manage the appropriate agency and external partnerships to include creative, digital and production vendors.
· Drive creative evolution drive the evolution of the creative across channels from digital advertising to b2b collateral materials to ensure high level of design and storytelling, that is contemporary, differentiating and innovative.
· Lead and inspire creative teams — manage designers, copywriters, art directors, videographers and other creative staff to foster a high‑performance, high output, collaborative environment
· Lead and direct the design and production of content for multi-channel campaigns — working with various customer groups internally to set requirements and briefs for the assets/campaigns - includes advertising, print, tradeshow, digital, social, and events
· Partners across marketing functions — collaborate with Growth, Channel, Product Marketing and Marketing Operations teams to ensure cohesive storytelling and integrated campaigns (participate in campaign ideation to commercial fruition) that meet/exceed KPIs goals
· Manage creative operations — build and optimize workflows, systems, briefings and processes that move ideas from concept to launch efficiently
· Oversee budgets and resource allocation — set budgets, manage timelines, and ensure teams have the resources needed to deliver
Ensure brand consistency and governance — maintain standards across all touchpoints, from digital to print to experiential.
Knowledge/Educational Requirements
Bachelor’s degree in design, marketing, communications, or a related field (master’s degree preferred)
10–15+ years of progressive experience in creative roles, including leadership positions
A portfolio demonstrating high‑impact creative work and strategic thinking
Experience in agency, in‑house brand, or hybrid environments
Ability to thrive in a fast-paced, matrixed environment
Expertise in visual design, branding, and creative direction
Mastery of design tools, often including Adobe Creative Suite and emerging creative technologies
Strong conceptual thinking and ability to translate strategy into creative execution
Proven ability to build and lead and manage an in-house creative team; Leadership and team‑building skills with experience managing senior‑level creatives
Understanding of digital ecosystems and multi‑channel design
Analytical mindset, including familiarity with performance metrics or web analytics tools
Conversant in the English language, verbal/written communication; exhibits excellent presentation, analytical, and organizational skills.
Good Microsoft Office skills, demonstrated command of Word, Excel, and PowerPoint
This job description is not all inclusive and is intended to capture a majority of the job functions. Special projects and other tasks may be required by management.